Serra

iOS/Android app with a mission to build a culturally aware financial application from the ground up in Montserrat (Caribbean region) by solving locals’ real-life challenges.

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Services

Branding

Web Design

Motion Design

Product Design

Industries

Fintech

Challenge

Serra’s goal was to create a mobile finance ecosystem for Monserrat locals. The target audience is not quite used to mobile banking and they see banking as a rather complex and nonapproachable service. tubik’s goal was to create an identity and product design that would be welcoming, useroriented, not complicated, and very approachable.

What we did

Learned what are the common money transaction patterns of the Monserrat local
Designed a friendly-appealing brand identity to emphasise on the simple and amiable nature of the brand
Developed a set of graphic elements imitating hand-drawing, which adds a human touch to fintech
Designed an intuitive mobile app with QR-code based P2P and merchant payments
Created a website design based on the key identity element of a ribbon, which represents continuous money transfers

Recognition

iOS/Android app with a mission to build a culturally aware financial application from the ground up in Montserrat (Caribbean region) by solving locals’ real-life challenges.

visit website
visit website

read full case study
read full case study

Services

Branding

Web Design

Motion Design

Product Design

Industries

SaaS and Digital products
Fintech

Model

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Challenge

iBilly already existed in a different form, and we needed to implement a change of focus and audience retention. We had to think carefully to cater to existing users and take into account their feedback as well as the needs of a new audience.

What we did

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Recognition

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