Decriminalize Poverty

Decriminalize Poverty

Interactive storytelling about a social issue
Decriminalize Poverty

Decriminalize Poverty in Tennessee is the web project that emerged from a report by the Vera Institute of Justice and Free Hearts. This narrative experience explores how poverty has been criminalized across Tennessee, what this means for people who live in communities in the state, and practical steps to build a better future.

Services
Web Design
Graphic Design
Development
Motion Design
Industries
Philanthropy & Social Good Legal & Consultancy
Challenge
To structure a massive amount of complex content into an engaging story-driven website showcasing a digital archive of 500+ impacted voices. To represent delicate info on a heavy subject in a way that would keep readers’ attention
What we did
  • Transformed dense content into concise steps.
  • Defined the key notions from every part of the report that we later highlighted with graphics.
  • Analyzed various accent colour options to carefully choose the perfect non-provocative solution.
  • Built the experience upon the use of illustrations, collages, photography and animations.
Recognition

Decriminalize Poverty in Tennessee is the web project that emerged from a report by the Vera Institute of Justice and Free Hearts. This narrative experience explores how poverty has been criminalized across Tennessee, what this means for people who live in communities in the state, and practical steps to build a better future.

Services
Web Design
Graphic Design
Development
Motion Design
Industries
SaaS and Digital products
Fintech
Model
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Challenge
iBilly already existed in a different form, and we needed to implement a change of focus and audience retention. We had to think carefully to cater to existing users and take into account their feedback as well as the needs of a new audience.
What we did
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Recognition
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Web page layout from the Decriminalize Poverty website showcasing expressive collage artwork, large-scale typography, and bold color combinations to deliver impactful storytelling on systemic injustice.
An overview of various web pages from the Decriminalize Poverty website, showing distinct layout compositions, bold color usage, and collage-style visuals that communicate key messages about justice reform and systemic inequality.
Website section combining editorial-style text blocks with striking visuals and color fields, reflecting a balance of advocacy messaging and engaging visual hierarchy.
Color palette used in the Decriminalize Poverty website, featuring bold and contrasting tones like deep green, vivid purple, soft cream, bright orange, and pastel pink to reflect urgency, clarity, and approachability in the visual language.
Full-width web page from the Decriminalize Poverty site using a scrollytelling approach, combining images, text, and visual rhythm to guide users through key justice reform narratives.
Overview image showcasing multiple desktop sections from the Decriminalize Poverty website, highlighting diversity in design approaches, illustrations, layouts, and expressive typography across the web pages.
Web page from the Decriminalize Poverty website highlighting racial and gender disparities in the justice system, featuring bold typography, layered collage visuals, and statistics that emphasize inequality in incarceration and pretrial practices.
Responsive web section design featuring infographics, annotated visuals, and dynamic compositions that communicate complex data about incarceration and inequality accessibly.
Set of three illustrated web sections from the Decriminalize Poverty website, each featuring a recommendation for justice reform. Visuals include bold typography and collage-style graphics addressing alternatives to electronic monitoring, responses to theft of basic needs, and reducing jail populations through decarceration.
Visual from the Decriminalize Poverty campaign showing a silhouette of an incarcerated person by a window, with illustrated panels below. One panel highlights jail overcrowding with orange hands gripping prison bars, and another references the history of enslaved people growing cotton in West Tennessee, drawing a connection between past and present systems of oppression.

Crew

Art direction UI/UX design Graphic design Project management

Vladyslav Taran Denys Koloskov Marina Solomennykova Anastasiia Ostapenko

Service
Budget in USD
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Let’s make it happen

digital design
and identity

Synthesized 2.0

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